Entrepreneurs setting up a new business should be very careful in choosing the right domain name. Domain names help set the tone for your business. The wrong name can limit your traffic, or worse put your business in a negative light. There are some common mistakes that entrepreneurs make when they set up their websites. The worst of these, which you should avoid, are listed below:
Too Long - An overly long domain name is frustrating for many people. It feels like too much trouble to type, and can make a prospective customer less inclined to visit your site.
Even if the customer does want to come to your site specifically, an overly long domain name can prevent this. If the customer types out the long name but has a typo, they may hit a competitor's page that is designed to be similar, or they may receive a notice that there is no such website.
Confusing - Your domain name is part of the branding of your business. You don't want to be mysterious here, or overly clever to the point of being unclear. The domain name should tell someone what they are likely to find at the site. If you sell women's clothing, you would do far better with a domain name like dresses unlimited' than with 'wowsopretty.'
Your goal is to come up with a domain name that is interesting or illustrative, clear, and easy to remember. This is not the time for obscure references or inside jokes.
Dashes - Don't use a domain name that has dashes. If you have a business that is solely online, you can bend this rule if you must, but for a more traditional business dashes are a bad bet.
Often when someone types in a domain name they type the words only and leave off dashes. This may redirect them to your competitor's website. If your business is done online only and people will be finding information about you online, you can use dashes with more confidence because customers will be clicking on hotlinks or copying and pasting your url rather than retyping it.
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